Marketing The Business You Started in Your Office Pod

office pod business
When you start a business in an office pod in your garden, marketing needs to be huge focus in your business strategy. Having a business premises that isn’t in a commercial building and isn’t visible from the street can create a few obstacles for getting noticed. Luckily, in the age of technology, these obstacles can be easy to overcome, all you need is a strong marketing strategy.

Working from an office pod is a very modern business set-up that needs an equally modern marketing strategy. Almost all of your marketing should be done online to help you get the broadest reach. Whether you’re hoping for local clients, or can work with customers remotely from around the world, online marketing will reach your ideal client base.

Attracting customers to your office pod business

The one thing all businesses have in common is that customers are essential. Customer retention should be easy if you can continue to give your clients exactly what they want at the prices they want to play. Customer attraction has always been a little more complex. These practical tips for internet marketing will help you reach your target audience and attract more customers to your office pod business.

office pod marketing your business

Narrow down your demographic

Trying to attract everyone – no matter their needs and budget – is likely to be a fruitless approach. Attracting the wrong kind of customer can ultimately cost you both time and money. Narrow down specifically what your business does, and the sort the people it does it for. Be realistic in your expectations, shooting for the big clients when you’re an unknown business is unlikely to be successful. Consider where your customer base is (i.e. local/global), what their needs are, and what you can do for them.

Find our where your clients are on social media

Although it seems like everyone and his dog is on Facebook, it might surprise you to learn that generation Z (and younger millennials) tend to shy away from it, in favour of other networking apps. Although Facebook is a safe bet, and it’s always advisable to have a Facebook business page, if you’re aiming for clients of a certain age group, it might be advisable to look at other networks.

Build an online community to bring customers to your office pod

Facebook allows you to build a community around your business, which is something you absolutely should do. No matter what line of work you’re in, your business needs a Facebook page, and could probably benefit from a Facebook group too. If your business has a local focus, create a group that is useful to people in your area. Advertising your business should come second to community building, if the local community trusts you and interacts with you, it’ll do wonders your work life. 

Alternatively, if your client base is global, start a group that offers small titbits of free advice. Use both your business page and your group to build trust. Nobody likes constant advertising shoved down their throats, so try to keep your business agenda as subtle as possible. If your business name is visible online, and trusted in the community you’ve built, your client list will grow naturally.

facebook for your office pod business

Spend money on targeted ads

Targeted ads can be difficult to get right, but once you’ve cracked it, they’re worth their weight in gold. Narrowing down your audience based on location, age and interests can get your advertisements seen by the right people. Targeting the right people will also keep your marketing costs low, and your investment rate of return strong.

 The key thing to remember when trying to drive customers to your office pod business is to stay active online. If social media marketing takes up too much of your time, hire a freelance social media manager. That way, you haven’t committed to an employment contract, but your online strategy can continue. It’s important to remain relevant and useful in order to be remembered, so constantly tweak and improve your social strategy.

 

Our Garden Office Features

Zero Maintenance

Modern Garden Offices are designed with the future in mind, and once your new workspace is in place there’s nothing to do to maintain it – ever! We use top-grade materials to ensure your garden office stands up to the elements for decades.

No Planning Needed

We have specifically designed our outdoor workspaces to meet pre-approved planning permission guidelines for garden offices. In most cases your Modern Garden Office can be installed without a planning application.

30+ Year Lifespan

We use innovate building methods and exceptional quality materials to ensure our Modern Garden Offices have a minimum life span of 30-years. All our buildings are backed by a 10-year warranty as standard, to give you peace of mind.

Equipped for Work

Modern Garden Offices are purpose-built workspaces, so we’ve factored in everything you need for comfort and productivity. Internet, telecoms, and plenty of power sockets can be included and placed wherever you like.

Fully Customisable

Our garden office designs can be easily customised. From the size and shape of the building to the quantity, style and placement of windows, doors, fixtures and fittings; we tailor your Modern Garden Office to your exact requirements.

Year-Round Use

Your garden office is designed for use throughout the seasons. Industry-leading energy efficient insulation to keeps your office space cosy, and we build in heating, lighting, and other home comforts so you can work year-round.

Hi Mandy hope all is well with you. Many thanks for a wonderful space that you and your team created for us.

Matt from Liversedge (July 2020)

Communication is amazing, and Mandy is very thorough! Looking forward to works in the future.

David from Potton (June 2020)

Hi Amy, Martin & Jack were great this week. We enjoyed the build and greatly appreciated their efforts.

Richard from Sheffield (June 2020)

Hi Jonny, very happy with Lewis – good guy who gets on with the job and is easy to work with. The pool house looks great.

Janice From London (June 2020)

Lewis thank you once again for all your hard work over the past few days. The room looks fantastic, and we are delighted with it.

Corinna from Doncaster (April 2020)

Just like to say how great your guys were to deal with- a real credit to any business and exceptionally hard working.

Allen from Guildford (March 2020)

Hi Jonny! We are very happy thanks. It looks brilliant and the guys were lovely.

Jo from Farnham (March 2019)

Thanks again for everything. You’ve done a cracking job. I look forward to passing on your details to plenty of jealous friends and clients!

Tim from Kingswood (March 2019)

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